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TikTok’s parent company, ByteDance, plans to invest tons of money in VR

ByteDance appears to be spending a significant amount of money on hiring

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TikTok’s parent company, ByteDance, plans to invest tons of money in VR

ByteDance, the firm that owns TikTok, is taking a strong interest in entering the virtual reality (VR) industry, according to Protocol. A source familiar with the matter told Protocol that the corporation intends to invest “tons of money” in VR-related content development.

ByteDance appears to be spending a significant amount of money on hiring. Over 40 job posts for Pico, the Chinese VR headset startup acquired by ByteDance last year, have surfaced, according to Protocol. Pico Studios’ west coast operations in California and Washington have the most jobs, ranging from a head of VR game strategy to a game operation manager. Other available posts, such as an optical engineer and a systems design electrical engineer, indicate a greater focus on Pico’s VR hardware.

Protocol also notes Pico’s head of consumer sales listing as a possible indicator that Pico is looking to develop a presence in the United States. According to the job description, candidates will be “responsible for the sales and marketing of Pico’s total product in the US consumer market.”

Pico has a long way to go, and ByteDance has the resources to help it

Pico has a long way to go, and ByteDance has the resources to help it compete with the handful of popular headsets available in the United States from Meta, HTC, Valve, and PlayStation. The Pico Neo 3 Link, the company’s flagship all-in-one headset, was released in Europe in May and costs €449 (about $472 USD).

Its specifications are quite identical to those of the $399 256GB Meta Quest 2 (rather than the $299 128GB version). Both headsets offer the same storage, resolution per eye of 1832 x 1920, and Qualcomm Snapdragon XR2 processor. The Neo 3 Link, on the other hand, comes with an extra headset strap (a $49 item offered separately for the Quest 2) and a DisplayPort connection rather than USB-C, allowing for better visual quality when connecting the headset to your PC.

The Neo 3 Link appears to be attempting to be the in-between choice for folks who don’t want to pay $999 for the Valve Index or $799 for the HTC Vive Pro 2, but yet want something with a little more out-of-the-box functionality than the Meta Quest 2.

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