Spotify revealed on Monday that it is testing a new “Featured Curators” feature that promotes popular user-created playlists alongside its official Spotify playlists. The new development is part of a limited-time test that aims to improve the quality of playlists created by Spotify users. This function also enables listeners to discover and explore alternative music to their taste on the service.
The curators chosen by the audio streaming giant for this service are music fans with substantial followings and successful Spotify playlists. Users will begin to see Featured Curator playlists suggested in-app and on their homepages in “Select Markets”. Spotify intends to fine-tune the new function throughout the trial phase.
The new service should make it easier to find the platform’s several popular user-created playlists. Spotify states that with this new test, it is experimenting with extending playlist creation and discovery even further after the successful debut of iconic playlists like “Discovery Weekly”.
Announcing the experiment in a blog post, the firm stated, “Our aim is always to make Spotify the number one destination for the greatest listening experience, and with this pilot, we’re providing listeners a new option to discover music from fellow fans who are as engaged as they are.” Furthermore, “We’re continually trying new and varied listening experiences and programmes for our fans, and we’re looking forward to seeing how this one plays out.”
The latest test comes only a few days after Spotify launched Blends, a new tool that lets two Spotify users evaluate– where their musical tastes intersect– by blending their favourite songs to uncover each other’s best-loved songs. Based on everyone’s listening habits, this Blend is then updated every day with new music. Spotify Blend was recently expanded to allow users to build playlists with up to ten individuals, or even with some of their favourite artists.