Spotify, the music streaming platform, announced rebranding Greenroom as Spotify Live and integrating its features straight into the main Spotify app.
Spotify Live will be accessible as a separate app as well as a livestream feature within the main app. For the time being, the main app will feature chosen live content from original programmes, while the separate Spotify Live app will be available to all independent creators.
Spotify said, “To kick off this exciting evolution of our live-audio offering, we will be highlighting our top audio creators through exclusive, first-of-its-kind programming in addition to the full slate of original programming we have already introduced.”
A blog post on the company’s website, states, “Listeners will be able to tune in to live programming on Spotify via the creator’s podcast or artist page, and if they want to participate in the chat or join the host onstage, they can head to the Spotify Live app to do so.”
Bloomberg initially reported last month that Greenroom, which Spotify debuted last year as a possible alternative to Clubhouse, will be renamed. Greenroom is based on Locker Room, an app developed by Betty Labs, a software startup that Spotify acquired last March.
“This change reflects our belief in the future of live-audio creators and live experiences being provided to all 406 million Spotify listeners around the globe,” the company said in a blogpost.