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Snapchat announces mentoring & funding programme for 25 Black creators

The initiative is a part of Snap’s 523 programme

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Snapchat announces mentoring & funding programme for 25 Black creators

Snapchat has announced to provide funding, mentoring, and other resources to twenty-five Black Snap creators through a one-year accelerator programme. The programme is similar to comparable initiatives started by other major digital platforms. This is to encourage emerging creators from historically underrepresented backgrounds.

“Black creators face unique systemic barriers across the creator industry — from disparities in compensation and attribution, to toxic experiences and more,” Snap says. “We believe one of the ways we can help remove some of those barriers is to provide mentorship and financial resources to emerging Black creators in the early stages of their professional career.”

Snapchat will provide chosen Black creators with resources to encourage their efforts

Snapchat will provide chosen applicants with resources ranging from monthly stipends and mentoring to early access to product updates.

To start, Snap will award each applicant $10,000 per month for a whole year. This is “to encourage their creative efforts. Moreover, the selected applicants will also receive a Google Pixel 7 Pro. Apart from this, an upgrade to Snapchat Star status, and an invitation to offer input on future Snapchat features.

Snapchat is the latest digital business to develop initiatives for underrepresented groups of artists in recent years. The company is pledging money and other resources while understanding the challenges the Black creators may encounter in their work. As part of a 2020 commitment to invest $100 million to “amplify” Black creators over three years, YouTube earlier this year revealed that it has chosen grantees for its #YouTubeBlack Voices Fund.

The firm claims that the introduction of this accelerator programme is a part of its larger, continuing efforts to guarantee that the content on its platform reflects the diversity of Snapchatters and their interests.

The initiative is a part of Snap’s 523 programme and collaborates with Google Pixel, UNCMMN, and Westbrook Media. It is “designed to support and spotlight small, minority-owned content companies and creatives that traditionally lack access to and resources.”

Applications for Snapchat’s programme are open until August 12th, and creators will be chosen by early September.

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