Snapchat is attempting to increase sign language knowledge and usage with a new lens that can identify and translate American Sign Language (ASL) motions in the app.
Snapchat launches an all-new ASL Alphabet Lens in collaboration with SignAll (a company that has developed the technology to interpret sign languages), significantly expanding the American Sign Language (ASL) learning experience.
Snap’s expanding hand-tracking technology was used to create the new Lens, which expands the app’s ability to communicate in new ways. Last year, Snapchat utilised the same technology to power a series of identical lenses, which encouraged users to fingerspell various phrases as part of International Week of the Deaf.
In a blog post, Snapchat states, “Led entirely by Deaf and Hard-of-Hearing team members here at Snap called the ‘Deafengers’, the ASL Alphabet Lens teaches you to fingerspell your name, practise the ASL Alphabet, and play games that put new skills to the test.”
You can test out the lens for yourself by clicking on this link.
“For native signers, in a world where linguistic inequity is prevalent, we believe AR can help evolve the way we communicate. We look forward to learning more from our community as we strive to continuously improve experiences for everyone on Snapchat,” the company said.
In September, Snapchat also debuted stickers and AR lenses with SignAll in honour of International Week of the Deaf. In addition, Snapchat launched a new feature earlier this month that allows users to post videos directly from the YouTube app without the need to traditionally copy and paste the video link into the Snap content.