In order to have a recurring source of profit, more and more apps are shifting their business model to subscriptions. This time, it appears like Snapchat will be the next platform to launch a paid subscription service named “Snapchat Plus,” which would provide users with exclusive features.
Alessandro Paluzzi, a developer and researcher, was the first to discover information regarding Snapchat Plus. A Snap spokesperson told The Verge that the business has been testing a new subscription plan that would provide customers access to exclusive Snapchat features as well as early access to upcoming public features.
The statement read, “We’re doing early internal testing of Snapchat Plus, a new subscription service for Snapchatters. We’re excited about the potential to share exclusive, experimental, and pre-release features with our subscribers, and learn more about how we can best serve our community.”
While Snap hasn’t revealed any specifics about these unique features, Paluzzi’s research indicates that members will be able to pin friends to the top of their list, have access to exclusive icons, display a special badge on their profile, and know how many friends have re-watched their Stories.
According to screenshots posted by Paluzzi, Snapchat Plus will cost €4.59 a month (approximately $4.84), with a discount for those who subscribe to a semi-annual or annual subscription plan. Of course, prices and incentives may vary before the formal debut of Snapchat Plus, as the business has yet to confirm this information.
Snapchat is not alone
Snapchat isn’t the only social media platform that has experimented with subscription pricing. Last year, Twitter introduced its “Twitter Blue” membership service, which costs $2.99 a month and unlocks additional services. Telegram just stated that it will provide a “Premium” membership with additional capabilities later this month, however, the price is yet unknown.
The shift to a subscription-based business model might be the result of App Tracking Transparency, a feature introduced by Apple in iOS 14 that forces applications to ask users before tracking their data. Companies like Snap and Meta have already stated openly that Apple’s new policy guidelines are harming their revenue, which is mostly reliant on adverts.