Meta’s first physical retail store is set to open up in Burlingame, California on the 9th of May.
Visitors would be able to try out and purchase the company’s Portal videophones and Quest virtual reality (VR) headsets showcased on the store’s shelves. Furthermore, visitors will be able to try on the Ray-Ban Stories smart eyeglasses, which were introduced last year. Visitors will also be assisted in ordering the smart glasses online.
Meta’s physical retail store will house a Portal demo area to let its consumers try out the video calling features with an employee assisting them with the demo. Visitors may also be able to try out multiple Quest 2 demonstrations in a specified area of the store, including GOLF+, Supernatural, and more. In addition to this, visitors will get a 30-second mixed reality video clip of themselves playing the game, which they’ll be able to take away with them.
According to Meta store leader Martin Gilliard, the Burlingame site gives Meta a greater chance to experiment and make the customer experience essential to the company’s development, and the insights learned will help shape our future retail strategy.
Visitors may also try on multiple models of Ray-Ban spectacles, which use built-in cameras to shoot and share video, and evaluate their capabilities before purchasing. Meta is also incorporating a “Shop” tab to its website, making it simpler to access all of its items online in one location.
The move marks Meta’s first venture into hardware sales, following in the footsteps of businesses such as Google, which established its first retail location last year after many limited pop-up locations. Meta has already collaborated with Best Buy on VR headset demo stations, while Ray-Ban Stories have featured in the eyewear company’s own stores. The new shop provides another chance to pitch to customers the company’s still-unusual VR & AR technology which is often referred to as “metaverse.”
The initial store will be small, roughly 1,500 square feet, and will be located near Meta’s Reality Labs offices at 322 Airport Boulevard in Burlingame, California. According to the New York Times, the corporation was considering launching stores in various locations all around the world last fall. However, expanding its web of the physical storefronts would require the company to sell more gadgets than it is selling now.