Facebook has revealed intentions to discontinue its podcast platform less than a year after it launched. According to Bloomberg, artists will no longer be able to submit new shows to the platform as of this week, and the service will be completely shut down on June 3rd.
This step comes as a part of a broader re-evaluation of Facebook’s audio offerings. According to The Verge, the firm is also closing the site’s Soundbites and Audio hubs and combining its live-streaming Live Audio Rooms feature (basically a clone of the once-popular audio app Clubhouse) into its larger Facebook Live suite.
Adelaide Coronado, a Facebook spokesman, feels the adjustments will ‘simplify’ the company’s audio offerings. “After a year of learning and iterating on audio-first experiences, we’ve decided to simplify our suite of audio tools on Facebook. We’re constantly evaluating the features we offer so we can focus on the most meaningful experiences,” said Coronado.
Last year, in June, Facebook debuted podcasts and live audio streaming in the United States to keep users engaged on its platform and compete with new rivals. Facebook said that public personalities with verified accounts will be able to launch live audio rooms and invite anyone else to talk.
Faced with competition from existing audio podcast services such as SiriusXM, Amazon, and Clubhouse, Facebook has recognised the difficulty of gaining a presence in this extremely competitive sector. As a result, with Facebook prioritising its Meta platform, the decision to shut down its podcast platform comes as no surprise.