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Facebook & Instagram won’t take a cut from creators’ profits until 2024

It is a one-year extension of the company’s existing promise



Facebook & Instagram won’t take a cut from creators’ profits until 2024

Facebook and Instagram will not require content creators to give them a portion of their earnings until 2024. Meta earlier declared that it will delay income sharing until 2023.

Mark Zuckerberg, the CEO of Meta, Tuesday in a post, disclosed a number of modifications to Facebook’s and Instagram’s monetization strategies, including the extension of revenue-sharing. The firms are always adding new ways for creators to make money in an effort to entice them away from platforms like TikTok.

Creators generate money on the platforms through fan subscriptions, paid events, badges, and other techniques. The article mentions a new tool that would allow Facebook producers with subscribers on other platforms to grant their followers access to subscriber-only groups.

Zuckerberg also revealed that more creators will be eligible for monetization initiatives like cash bonuses for producing successful Reels. Soon, more Facebook users will have access to the Reels bonus programme. And creators will be able to monetise Instagram videos that are cross-posted to Facebook.

According to Zuckerberg, all qualified creators would have access to Stars, a Facebook tipping system. (Facebook does charge a fee when fans buy Stars; they cost more on average, but artists get paid one cent each Star.)

Other features that are being tested or developed are also described in the post. According to Zuckerberg, Instagram is piloting a creator marketplace where marketers searching for collaborations with content producers may connect. (TikTok has a similar feature.) The NFT platform is also being rolled out outside of the US, and Facebook will get the capability “soon” – starting with a restricted number of US users.

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