Amazon announced a partnership with the environmental charity “One Tree Planted” that enables customers in the US to donate $1 and tell Alexa to plant a tree by saying, “Alexa, grow a tree.” Customers can also track and view the number of trees they assisted in planting through their Amazon Pay account.
In addition, Amazon announced a $1 million donation to One Tree Planted. The funds will be used to fund four initiatives in the United States and India. The funding will be used to reforest the land that has been burned for mining, logging, and agricultural necessities in Centre County, Pennsylvania.
According to One Tree Planted, “hardworking foresters will devote time to encourage improved vegetation planning and resource management” to keep wildfires under control in California. Newly planted trees along rivers and streams in the Pacific Northwest are meant to help maintain clean water for salmon breeding grounds, which are important food sources for orca whales. The initiative also claims that the fruit trees it plants in India would “fight hunger, enhance local economies, and prevent climate change.”
Amazon has also used the occasion to emphasise its commitment to its Climate Pledge, stating that it is on pace to power its operations entirely with renewable energy by 2025, five years ahead of the original 2030 deadline. The corporation credited its accomplishments thus far to continued investments in wind and solar farm capacity.
Despite all of the firm’s efforts, an activist group comprised of Amazon employees has previously challenged the corporation for its links to the oil and gas sector. Employees have already petitioned Amazon’s board of directors to impose more stringent climate policies.