Spotify is now enabling all creators to publish video podcasts on its platform in the United States and other chosen regions, as well as introducing a slew of new tools for podcasters such as subscription support, embeddable videos, statistics, and more.
Spotify began experimenting with video podcast creation via its Anchor platform last fall. However, it was only available to a restricted set of podcasters at the time.
However, access to publishing video podcasts is now available to all the creators in the United States, New Zealand, the United Kingdom, Australia, and Canada. Creators will be able to post video content to Spotify via the Anchor platform, in the same way, that they presently publish music. Spotify adds that other markets will be supported in the future, although no time range was given.
In addition, the firm is also releasing a suite of new tools and capabilities for video podcasters, including a monetization option. The existing Podcast Subscriptions service of Spotify will now be accessible for video podcasts, allowing creators to charge for access to whatever they see right. For example, they might provide subscribers with exclusive video content, or they could charge a subscription fee for all videos while leaving the audio version of their programme free. More monetization opportunities are also in the pipeline, according to Spotify.
Embedding video podcasts Off-platform is now possible, with the video playing immediately in the embed player wherever it is embedded. New video analytics will provide insights into podcasters’ audiences for those who want to see how well their videos are performing. Anchor creators will be able to replace their existing audio episodes with video ones using a simple interface if they use the video bulk-replace feature.
With this launch, several interactive capabilities that were previously only available to audio podcasters are now available to video creators as well. This includes Polls and Q&As, which were made available to creators and consumers globally last fall.