Amazon Prime Day, the business’s annual shopping extravaganza, will begin at 3 a.m. ET / 12 a.m. PT on Tuesday, July 12th, and extend through Wednesday, July 13th, the company announced today. A prior earnings call had revealed that it would be July. But now Prime members know when to set their clocks forward.
This year’s Prime Day is a few weeks later than last year’s, but it’s still in the summer. Unlike in 2020, when Amazon postponed the celebration until October due to the pandemic. If you’re looking for toys, gadgets, household goods, or just about anything else, it might be one of the finest times to save money outside of the Black Friday/Cyber Monday holiday shopping season.
It’s practically a foregone conclusion that we’ll see some of the lowest prices on Amazon’s own products. Moreover, reductions on a variety of other electronics could also be offered. Early bargains begin on June 21st, when Amazon will give up to 55% off a variety of Amazon gadgets. These include the newest Kindle Paperwhite, the fourth-generation Echo Dot, and a variety of other items.
What possibly could be offered on Amazon Prime Day?
Amazon did not reveal specifics on what will be offered. But it did state that the 48-hour sale will have “the lowest prices ever” on select goods from Beats, Bose, Sony, iRobot, and a number of other well-known companies. However, if previous years are any indication, many of the discounts will be in the shape of robot vacuums, noise-cancelling headphones, 4K TVs, and other types of electronics. During Prime Day, Amazon will also offer a slew of other deals. These include free games through Prime Gaming, discounts on services like Amazon Music Unlimited, and more.
Who can access and grab Amazon Prime Day deals?
Prime Day bargains are accessible to Prime members in the United States, as well as Austria, Australia, Belgium, Brazil, & Canada. More countries include China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the United Kingdom, Poland, and Sweden, as in past years. Amazon also plans to stage Prime Day events later this summer in India, Saudi Arabia, the United Arab Emirates, and Egypt.
Despite the great publicity surrounding the occasion, Prime Day comes at a difficult moment for Amazon. There have been multiple stories of Amazon’s warehouse employees and delivery personnel labouring in deplorable circumstances since the big rush of online shopping during the pandemic, especially through Prime Day and the Christmas season in 2021. As Amazon continues to face more scrutiny from the New York state government over its treatment of workers, the Amazon Labor Union (ALU) is pushing to unionise new facilities.
While Prime Day will almost surely result in a flood of deals and discounts. It will also increase the burden on warehouse employees and delivery drivers, who skip breaks to reach quotas. We’ll have to wait and watch whether things change this year. Especially with New York getting closer to enforcing Amazon’s production limitations.