Amazon recently announced the dates for its Prime Day shopping extravaganza, scheduled for July. But according to reports from Business Insider and CNBC, the e-commerce giant is already planning a second shopping bonanza for Amazon Prime subscribers later this year.
The information sent to the sellers and seen by the media refers to the event as “Prime Fall Deal Event.” However, the precise date in the fall isn’t clear yet. CNBC quotes a notice stating that it will occur in Q4. However, Business Insider reports that “invited sellers say it appears to be scheduled for October.”
Amazon hosted a beauty products event in October of last year. So another sales event in that timeframe isn’t wholly unique. However, this year’s fall event appears to be closer to Prime Day 2.0, with both the summer and fall discounts “expected to feature frenzied sales of TVs, shoes, and other products,” according to Business Insider. Amazon didn’t respond right away when asked for a comment.
Amazon’s growth has slowed after booming early in the pandemic. So this anticipated second deals event might give the business a boost later this year. And the forthcoming July Prime Day is still anticipated to be large. However, The Wall Street Journal says that Amazon has cut back some of its advertising for the event compared to prior years. For example, you won’t be able to watch a Prime-exclusive Taylor Swift performance.